# identity.md

## Organization Overview
- **Company Name:** Cearna (operating with the product ActivMend)
- **Mission:** To provide innovative and clinically proven solutions, such as the ActivMend gel patch, to accelerate recovery and reduce swelling for ankle sprains, making effective treatment accessible.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Cearna operates an e-commerce business model, offering its patented ActivMend gel patch directly to consumers. The product is clinically proven for ankle sprain recovery and is HSA/FSA approved.
- **Location(s) and Geographic Presence:** Cearna operates through an online platform, providing shipping services. Specific physical locations are details forthcoming.
- **Key Partnerships and Affiliations:** Affiliated with HSA/FSA for product eligibility.